May 22, 2018

5 ways to promote your logistics business online

Do you run a logistics business? Have you been struggling to get leads lately? Gone are the days when only word of mouth was enough to get you leads. These days, even cold calling doesn’t work anymore.

Nowadays, everything is digital. When customers want to hire a moving company, they go and look for it online.

Ever imagined how much business you are missing out on if you do not have a business website? You could easily expand and multiply your business if your business has a digital presence.

I’ve been in the industry long enough to know that there are several logistics businesses that have absolutely no online presence.

If you are one of them, this blog is for you.

Here, I’ll share with you 5 simple ways to promote your logistics business online.

1. Make a website

The first step to building a presence online is to get a website done. It need not be anything fancy or too loud. Just a simple website that clearly mentions what your business is all about should be good enough.
There are many places where you can design a website yourself. But it isn’t very easy if you aren’t efficient with computers. The best thing would be to hire a decent web designer who’d help you make a nice website for your business.

2. Have a Facebook page

Everyone is on Facebook these days. Your customers also. What better way to reach them than on Facebook, right?
There have been several studies to show that people spend a lot of time on Facebook. And because of all the ads that show up on Facebook, it influences their buying decisions greatly.
If your business is not on Facebook, you are certainly missing out.

3. Have a blog on your website

On the blog, you can share your insights about the logistics industry. You can also share unique things about your business with your customers.
Basically, you can use the blog section on your website to say whatever you couldn’t say elsewhere.

4. Update your blog and social media pages regularly

Just having a blog or social media pages isn’t good enough. You will need to update them regularly. You could share anything that your customers might be interested in. It doesn’t even have to be about your business all the time. If you come across something interesting that you think your customers might like too, put it on the blog or share it on social media.

5. Respond to queries

Treat your brand’s social media page like your own. Every time a friend asks you a question, you respond to them, right?
Do the same on your brand page as well. Talk to people. Respond to their queries. Don’t be like a machine who only keeps selling all the time.

One of the biggest reason logistics business owners shy away from marketing their business online is because they think it is too difficult. But the fact is, it is not. If you understand some of the basics, it is good enough to get you started.

Are you a logistics business owner looking to build a presence online? Get in touch with us here and we will put you in touch with the best in the business.

 

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